My Story
Since my very first Little Golden Books, I have been fascinated by the art of storytelling. From masterfully commanding words to enhancing a reader’s experience through visual communication, crafting content that speaks to emotions was the logical course for my life.
Of course, we don’t always choose the most direct path. So, I followed my heart to music therapy.
Studying the human mind and using music to explore connections between memory, motivation, and decision-making provided insights into how people form emotional responses. I became obsessed with how these responses shape how individuals relate external stimuli to their personal narratives and guide their behaviors.
I shifted my focus to content marketing over a decade ago. Since then, I have used my passion for storytelling and experience in psychology to develop marketing strategies that drive results.
By building a bridge between your brand and your audience through thoughtful and valuable content, you connect with them emotionally. This allows you to present your solution to the right audience at the right time and through the right channel.
My story as a content marketer, copywriter, copy editor, SEO specialist, (and more) is one of passion and purpose. I am hopelessly dedicated to connecting consumers with real-world problems to innovative, accessible, practical solutions. Your next big idea could be the missing piece of inspiration for my next chapter—I’m the narrator to bring your brand’s story to life.
My Professional Journey
I earned twelve years of experience managing a household while navigating the turbulent world of freelance work to keep my skills sharp before reentering the workforce full time. Since then, I’ve worked hard to earn recognition as an experienced visual and editorial director in the content marketing industry.
I’ve served as editor, wordsmith, and digital marketing mastermind in an agency setting, overseeing content marketing for start-ups, non-profits, and rising Fortune 500 companies, and as the Content Manager for internal marketing teams. I have overseen content marketing and branding strategies for Human Resources and HR Tech, Medical Sales, Career Counseling and Alumni Services, Job Search, Government Compliance, Construction, and more.
I’m excited by opportunities that will challenge me to grow and encourage me to hone my skills to nurture a brand and community I’m proud to represent.
I’m passionate about creative writing, family, mental health, hilarious GIFs, social awareness, salted caramel, The Muppets, and music.
Crystal DeTemple McNeel 