Experience Content Marketing Excellence in Action
These success stories highlight just a few of the ways brands have boosted their online presence by making meaningful connections through strategic storytelling. Consider how a well-crafted content strategy can transform your business narrative, driving significant results.
Blog Series
In the six months after the blog series took off, the client saw a 25% increase in new and returning site visitors, and user engagement increased by 29%.
Newsletter
The e-newsletter is connecting the client with their target audiences, pushing conversations, and bringing their advice to career coaches and job seekers everywhere.
Social Media
Traffic to the website from Facebook and Twitter increased by 97% and 107%, respectively. The number of new accounts created from social media traffic increased by 516% in six months.
Infographic
The infographic spoke to the client’s target audience, providing valuable information. It was placed in 11 outlets with a potential reach of 1.85 million online readers.
Original Research
As the result of a targeted media pitch, the original research increased brand awareness, boosted exposure, and established the client as an industry thought leader.
Podcast
Overall, the client was able to establish authority, credibility, and thought leadership on key recruiting topics through the creation and promotion of the podcast.
Crystal DeTemple McNeel 
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