1. Podcast Case Study
   1. The Takeaway
   2. The Basics
   3. The Challenge
   4. The Process
      1. Brainstorm the basics
      2. Plan the first few episodes
      3. Coordinate video submissions
      4. Pursue a partnership
      5. Draft blog copy
   5. The Results

The Takeaway

• The video podcast has aired 30+ episodes to date
• As a result of the podcast’s success, the client secured an exclusive syndication partnership with Recruiter.com, resulting in an estimated 38,100 views on Recruiter.com alone, and an increase in inbound traffic
• Overall, the client was able to establish authority, credibility, and thought leadership on key recruiting topics through the creation and promotion of the podcast

The Basics

The client had a vision for what they wanted — a recruiting-focused podcast that offered actionable tips from some of today’s leading industry professionals. While they had the production team to make this happen, they didn’t have the time to develop a solid strategy and then maintain all aspects of the show on a consistent basis.

Together, we made that vision a reality through multiple brainstorming sessions, extensive research, and carefully crafted pitches, episode themes, and the content needed to secure and advance the syndication partnership with Recruiter.com.

The Challenge

As with any new ‘talk show,’ the challenge isn’t coming up with the idea, episode themes, or name of the show — although that is a big part of it — but rather getting people to embrace your mission and vision, and participate. Once we got the ball rolling with the first episode, which gave us something tangible to share with potential contributors, media outreach to targeted industry experts increased overall brand awareness for the client at an accelerated rate.

The Process

Creating something from nothing — especially a video podcast — and having it up and running within two months is no easy feat. However, by implementing the following strategy, the podcast was born:

Brainstorm the basics

We began by narrowing down the overall theme of the monthly video series to focus solely on recruiting advice, with each episode featuring a single expert and lasting no more than five minutes. From there, we brainstormed titles that would resonate with recruiters.

Plan the first few episodes

Once the theme, format, and title were nailed down, planning began for the first few episodes. An ongoing targeted guest list was created to feature recruiting professionals who were well-known within the industry, had a solid social following, and often spoke at recruiting-focused events.

Episode topics were reviewed by the client, but coordinating interviews with each expert was handled through email pitches. As the podcast gained momentum, experts began offering topics on which they wanted to share their expertise, and the relay of information and excitement surrounding the podcast grew exponentially.

Coordinate video submissions

Each expert was guided to create a high-quality video submission following the client’s guidelines. Once a submission was received, it was reviewed and approved for quality before being sent to the client’s video production team to be formatted into the final episode.

Pursue a partnership

As the client’s video podcast grew in popularity, we believed it was the right time to pursue an exclusive syndication partnership to advance the show’s reach. Recruiter.com was contacted through a custom media pitch to coordinate the formal partnership between both parties.

Draft blog copy

After landing a syndication partnership with Recruiter.com, engaging blog copy was drafted on a regular basis to accompany each episode featured on the site.

Rinse and repeat

The Results

Overall, an effective video podcast strategy was executed that resulted in rapid increased brand awareness, authority, credibility, and thought leadership for the client. The client’s video podcast ran as a success over a number of years until Recruiter.com moved into the video interview platform space (following the 2020 global pandemic) and it was no longer beneficial to both parties to promote the podcast.

However, since the launch of the podcast, the client’s overall page views increased by 78%, with website visitors viewing 8% more pages during each session.

* I served in a variety of roles from content strategist to content creator, editor, designer, and media specialist depending on clients’ needs. I worked alongside and leading a team of marketing specialists. I am respectfully referring to ‘we’ for collaborative team decisions/efforts.